Attract more traffic with a quiz

[siralex]

We exhibit regularly throughout the year. I have been organizing and standing on Trade Show Booths for more years than I care to remember.

This year we found the best solution for attracting traffic to our booth - we invested in a Trade Show Quiz program. It was not expensive at all. At the bigger shows we run a quiz on one or more rented kiosks, but at the smaller shows we run our quiz on a PC or on a Laptop on a table. People stop and look at the screen and ask what it is. We use the quiz to help us talk to people who stop and just want to leave a business card. We offer a gift for taking the quiz (generally a bottle of water or a granola bar) and whilst they do the quiz we talk to them. When they complete the quiz they need to add their personal information and that is saved as a text file on the computer.

We have found a lot of good leads that led to some very good sales due to the trade show quiz we run. We have also customized a quiz to promote our products and add some of product sell sheets to the software. This helps us especially well with customers we already know.

I found this trade show quiz software searching on google for a "trade show quiz". The company we bought the system from was Eterna Software (eternasoftware.com) and as I say this is the best solution I have found for attracting traffic to our booth.

Brian Hall
Trade Show Manager